This Learner Guide explains how to evaluate the drivers of consumer behaviour, including how to investigate consumer needs by analysing past performance. It outlines how to evaluate the reasons for existing consumer demand by reviewing relevant data. The material then explains how to present a marketing rationale based on identified influences on consumer behaviour.

Resources available

Learner Guide
• Mapped to Units of Competency
• Workplace Examples
• Practice Tasks
• Topic Summaries
• Learning Checkpoints

Assessment Support Pack
For the student:
• Practice Assessment Workbook
• Final Assessment Workbook
• Supporting documents
For the assessor:
• Introduction Manual
• Practice Assessments and Marking Guide
• Final Assessment and Marking Guide
• Talk with Others discussion topics
• Observation*
• Third Party Report*
• Competency Mapping
• PowerPoint Slides
• Delivery Plans

PowerPoint Slides are also available separately per unit of competency. Contact your Account Manager for more information.

*where the Unit of Competency requires an Observation be undertaken

Learner guides

• Product Code: BBMKG435
• ISBN: 978-1-922466-20-4

Support resources

• Product Code: BBMKG435SP
• ISBN: 978-1-922466-22-8