This Learner Guide explains how to prepare to undertake marketing activities, which includes identifying task requirements and developing an action plan. It describes how to coordinate marketing activities, access necessary resources, contribute to assigning responsibilities and assist marketing personnel. Finally, the material explains how to review marketing activities and how to measure and report on outcomes.

Resources available

Learner Guide
• Mapped to Units of Competency
• Workplace Examples
• Practice Tasks
• Topic Summaries
• Learning Checkpoints

Assessment Support Pack
For the student:
• Practice Assessment Workbook
• Final Assessment Workbook
• Supporting documents
For the assessor:
• Introduction Manual
• Practice Assessments and Marking Guide
• Final Assessment and Marking Guide
• Talk with Others discussion topics
• Observation*
• Third Party Report*
• Competency Mapping
• PowerPoint Slides
• Delivery Plans

PowerPoint Slides are also available separately per unit of competency. Contact your Account Manager for more information.

*where the Unit of Competency requires an Observation be undertaken

Learner guides

• Product Code: BBMKG433
• ISBN: 978-1-922466-16-7

Support resources

• Product Code: BBMKG433SP
• ISBN: 978-1-922466-18-1